Also news from PubMatic, Shiny Ads and Promodity.
ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners. The social media-centric campaign helps training experts connect with the ING Runner's Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates.
PubMatic adds Shiny Ads self-serve ad platform. Digital media platform PubMatic and ad inventory tech firm Shiny Ads have made the self-serve advertising platform available to PubMatic publishers. The platform will be available to publishers through PubLink, PubMatic's enterprise app marketplace.
Promodity opens free trackable marketing platform for businesses. Promodity, the online campaign optimization company, has secured $1.5 million in funding to further ongoing product development and marketing. In return, Promodity is offering a full trial for their marketing platform to any business.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Daniel Mickens is a ClickZ editorial intern.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014