Also news from PubMatic, Shiny Ads and Promodity.
ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners. The social media-centric campaign helps training experts connect with the ING Runner's Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates.
PubMatic adds Shiny Ads self-serve ad platform. Digital media platform PubMatic and ad inventory tech firm Shiny Ads have made the self-serve advertising platform available to PubMatic publishers. The platform will be available to publishers through PubLink, PubMatic's enterprise app marketplace.
Promodity opens free trackable marketing platform for businesses. Promodity, the online campaign optimization company, has secured $1.5 million in funding to further ongoing product development and marketing. In return, Promodity is offering a full trial for their marketing platform to any business.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Daniel Mickens is a ClickZ editorial intern.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT