Home  › Media › Mobile
apple-google

Google Takes 'Top Global Brand' Title from Apple [Study]

  |  August 6, 2012   |  Comments

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.

Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012.

Impact Media Value attempts to assign a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment. Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value.

top-20-global-brands-impact-media-value

Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx, and Yahoo.

Global Sentiment explains Google’s success in Q2 2012:

At the end of June, Google I/O 2012prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Google also used skydivers to introduce the $1,500 Google Glass prototype.

Bad news for Apple in Q2 contributed to their slip from the leading position, including their implication in a lawsuit alleging e-book price fixing and investment bank Piper Jaffray’s lackluster grade for Siri.

A second competition based on Perception Media Value isolates the effects of sentiment on brand value by disregarding neutral mentions, assigning positive value to positive mentions, and taking away value for negative mentions. In that category, AXA, Ball Corporation, and FedEx took the top three spots, respectively; Google, Amazon and Microsoft didn't make the top 10.

As to methodology, the report notes, “Global Sentiment used the top 100 global brands from the 2011 Interbrand report and selected brands from the S&P 500 as a prescreening step in its Media Value computation.” That Interbrand report (in November 2011) found Google the Most Attractive Employer and saw the search giant in the Best Global Brands Top 5 for the second year in a row.

Download the full report for further insights and the full lists for brand impact, biggest winners, and biggest losers.

This article was originally published on Search Engine Watch.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Early Bird Rates available through Friday, July 18. Register now and save!

ABOUT THE AUTHOR

Search Engine Watch

A guide to search engine marketing and search engine optimization.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Financial Writer/Content Editor
      Financial Writer/Content Editor (The Sovereign Society) - Delray BeachDent Research, a growing financial publishing firm which provides cutting...
    • SEO Manager
      SEO Manager (Red Spot Interactive) - JupiterDue to  Red Spot Interactive's continued product and client successes, Red Spot Interactive...
    • Accountant
      Accountant (Agora Publishing) - BaltimoreAgora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore...