Today, Foursquare said it had hired Rob Wilk as vice president of sales. Wilk moved from Yahoo's senior director of search account management, where he led a staff of 60 serving Yahoo's largest advertisers.
Foursquare has been ramping up ad services, launching Local Updates and Promoted Updates last month.
Wilk is a digital veteran, with stints at Avenue A Razorfish and Dennis Digital before moving to Yahoo as senior account executive in December 2005, according to his LinkedIn profile.
Yahoo has generated plenty of bad news lately, including Q2 revenues that were flat year-over-year and the departure of then-CEO Scott Thompson, who stepped down following the revelation that he'd embellished his CV with a degree in computer science.
On the other hand, it gained cred with the poaching of Marissa Mayer from Google to take on the CEO job.
But the announcement of Wilk's departure comes on the heels of those of Ethan Beard, director of platform partnerships, and Katie Mitic, platform marketing director, both of whom said last week that they were leaving Yahoo, according to news reports.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
March 19, 2014