Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
Today, Foursquare said it had hired Rob Wilk as vice president of sales. Wilk moved from Yahoo's senior director of search account management, where he led a staff of 60 serving Yahoo's largest advertisers.
Foursquare has been ramping up ad services, launching Local Updates and Promoted Updates last month.
Wilk is a digital veteran, with stints at Avenue A Razorfish and Dennis Digital before moving to Yahoo as senior account executive in December 2005, according to his LinkedIn profile.
Yahoo has generated plenty of bad news lately, including Q2 revenues that were flat year-over-year and the departure of then-CEO Scott Thompson, who stepped down following the revelation that he'd embellished his CV with a degree in computer science.
On the other hand, it gained cred with the poaching of Marissa Mayer from Google to take on the CEO job.
But the announcement of Wilk's departure comes on the heels of those of Ethan Beard, director of platform partnerships, and Katie Mitic, platform marketing director, both of whom said last week that they were leaving Yahoo, according to news reports.
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Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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