privacy-image

Microsoft Signals Commitment to Do Not Track by Default

  |  August 8, 2012   |  Comments

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer.

Bad news for online ad industry insiders with bets that Microsoft will flip-flop on its decision to enable Do Not Track by default: Microsoft is not backing down.

Microsoft's Chief Privacy Officer Brendon Lynch reaffirmed the company's commitment yesterday in a blog post. However, he indicated that the upcoming Internet Explorer 10 version will prominently alert users that DNT will be turned on if they select the browser's Express Settings as opposed to customizing settings. Most users, of course, tend to go with the default rather than personalizing their settings.

"Customers will receive prominent notice that their selection of Express Settings turns DNT 'on.' In addition, by using the Customize approach, users will be able to independently turn 'on' and 'off' a number of settings, including the setting for the DNT signal," noted Lynch in an August 7 Microsoft blog post. "A 'Learn More' link with detailed information about each recommended setting will help customers decide whether to select Express Settings or Customize. A Privacy Statement link is also available on the screen. Windows 7 customers using IE10 will receive prominent notice that DNT is turned on in their new browser, together with a link providing more information about the setting."

Microsoft in late May shocked the online ad ecosystem when it revealed that it would automatically enable DNT by default in IE 10. Online advertisers, ad tech firms, and industry trade groups immediately balked, and have since tried to convince Microsoft that the decision could not only wreak havoc on data collection and use for online ad targeting and measurement, but it could delegitimize the Internet industry's work toward establishing DNT standards that are accepted by all players. Some suggest that because the industry has counted on minimal consumer adoption of DNT, ad networks, site publishers, and ad tech firms could make an industry-wide choice to ignore DNT signals from IE, rendering them impotent.

Since Microsoft said it would enable DNT by default, wrote Lynch, "we have conducted additional consumer research that confirmed strong support for our 'consumer-privacy-first' approach to DNT. We have also discussed our point of view with many interested parties, who want to learn more about how our customers will first experience and control the DNT setting in IE."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...