privacy-image

Microsoft Signals Commitment to Do Not Track by Default

  |  August 8, 2012   |  Comments

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer.

Bad news for online ad industry insiders with bets that Microsoft will flip-flop on its decision to enable Do Not Track by default: Microsoft is not backing down.

Microsoft's Chief Privacy Officer Brendon Lynch reaffirmed the company's commitment yesterday in a blog post. However, he indicated that the upcoming Internet Explorer 10 version will prominently alert users that DNT will be turned on if they select the browser's Express Settings as opposed to customizing settings. Most users, of course, tend to go with the default rather than personalizing their settings.

"Customers will receive prominent notice that their selection of Express Settings turns DNT 'on.' In addition, by using the Customize approach, users will be able to independently turn 'on' and 'off' a number of settings, including the setting for the DNT signal," noted Lynch in an August 7 Microsoft blog post. "A 'Learn More' link with detailed information about each recommended setting will help customers decide whether to select Express Settings or Customize. A Privacy Statement link is also available on the screen. Windows 7 customers using IE10 will receive prominent notice that DNT is turned on in their new browser, together with a link providing more information about the setting."

Microsoft in late May shocked the online ad ecosystem when it revealed that it would automatically enable DNT by default in IE 10. Online advertisers, ad tech firms, and industry trade groups immediately balked, and have since tried to convince Microsoft that the decision could not only wreak havoc on data collection and use for online ad targeting and measurement, but it could delegitimize the Internet industry's work toward establishing DNT standards that are accepted by all players. Some suggest that because the industry has counted on minimal consumer adoption of DNT, ad networks, site publishers, and ad tech firms could make an industry-wide choice to ignore DNT signals from IE, rendering them impotent.

Since Microsoft said it would enable DNT by default, wrote Lynch, "we have conducted additional consumer research that confirmed strong support for our 'consumer-privacy-first' approach to DNT. We have also discussed our point of view with many interested parties, who want to learn more about how our customers will first experience and control the DNT setting in IE."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...