Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June.
A recent mobile barcode trend report released by ScanLife showed huge growth in mobile barcode scanning. The trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of scans in a month.
The number of scans per minute jumped from 24 in Q2 2011 to 120 in 2012. The company also reported that 4 million new people scanned via ScanLife in Q2 2012.
The largest campaign run in Q2 of 2011 provided just over 30,000 scans where as the top campaign from Q2 of 2012 resulted in over two million scans. Campaigns that garnered the highest number of scans contained contests or loyalty programs as the primary content. Other mentionable QR campaigns contained social media content, app download content, and video content.
ScanLife's report represents traffic from QR codes and UPC barcodes, including QR code traffic generated through third party platforms as well as through ScanLife.
With the numbers increasing it is key for marketers to focus on the demographics of QR code users. Males make up the majority of the scanning population at 69 percent. As far as mobile platforms, Android leads the way with 53 percent of barcode scans. Apple iOS is the other notable mobile platform that accounted for 43 percent of scans.
Over 75 percent of the QR Code scanning demographic is comprised of people 25 years and older. Meanwhile, 60 percent of people scanned from home, according to comScore data cited in the ScanLife report. The most popular hours of scanning seem to fall midday and early evening between the hours of 3 and 7 pm.
The report also ranked the top QR code campaigns by industry as well. The top industry was the toy industry followed by health and beauty. Wireless fell in at third followed by fast food restaurants. The beverage industry rounded out the top five industry campaigns.
This story was originally published on August 8, 2012, and comes in at No. 8 on our countdown of the 10 most popular ClickZ news stories of 2012. As ClickZ looks back over the past year, we're celebrating the best of 2012, as determined by our readers. Enjoy!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Daniel Mickens is a ClickZ editorial intern.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT