Home  › Media › Mobile
age-and-gender-demographic-image

QR Code Scans Skyrocket in Q2 2012

  |  December 26, 2012   |  Comments

Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June.

A recent mobile barcode trend report released by ScanLife showed huge growth in mobile barcode scanning. The trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of scans in a month.

The number of scans per minute jumped from 24 in Q2 2011 to 120 in 2012. The company also reported that 4 million new people scanned via ScanLife in Q2 2012.

The largest campaign run in Q2 of 2011 provided just over 30,000 scans where as the top campaign from Q2 of 2012 resulted in over two million scans. Campaigns that garnered the highest number of scans contained contests or loyalty programs as the primary content. Other mentionable QR campaigns contained social media content, app download content, and video content.

ScanLife's report represents traffic from QR codes and UPC barcodes, including QR code traffic generated through third party platforms as well as through ScanLife.

age-and-gender-demographic-imageWith the numbers increasing it is key for marketers to focus on the demographics of QR code users. Males make up the majority of the scanning population at 69 percent. As far as mobile platforms, Android leads the way with 53 percent of barcode scans. Apple iOS is the other notable mobile platform that accounted for 43 percent of scans.

Over 75 percent of the QR Code scanning demographic is comprised of people 25 years and older. Meanwhile, 60 percent of people scanned from home, according to comScore data cited in the ScanLife report. The most popular hours of scanning seem to fall midday and early evening between the hours of 3 and 7 pm.

The report also ranked the top QR code campaigns by industry as well. The top industry was the toy industry followed by health and beauty. Wireless fell in at third followed by fast food restaurants. The beverage industry rounded out the top five industry campaigns.

top-qr-code-campaigns-image

This story was originally published on August 8, 2012, and comes in at No. 8 on our countdown of the 10 most popular ClickZ news stories of 2012. As ClickZ looks back over the past year, we're celebrating the best of 2012, as determined by our readers. Enjoy!

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...