The FTC said that the company would be paying a record fine in the Safari cookies case.
Google has agreed to pay a $22.5m fine to settle charges that the company lied to users about the company's use of behavior-tracking cookies.
The Federal Trade Commission said that the company would be paying a record fine over charges that users of the Apple Safari web browser were unknowingly served with cookies when visiting Google sites.
According to the FTC, Google misled customers when it said that it would not use behavior-tracking tools with Safari on its sites. As part of the settlement, the company will be required to bring its policies in line with the original promises made to users.
"The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order," said FTC chairman Jon Leibowitz.
"No matter how big or small, all companies must abide by FTC orders against them and keep their privacy promises to consumers, or they will end up paying many times what it would have cost to comply in the first place."
The $22.5m figure has loomed over Google's head for some time. As far back as early July, reports have suggested that the company was looking to pay the fine in order to settle the case.
User privacy has long been an issue for Google, which relies on search and targeted advertising for the overwhelming majority of its revenues.
The company prompted an international outcry when officials learned that cars used to collect images for the Google Street view service were eavesdropping on activity from passing Wi-Fi networks.
Earlier this week, Google announced that it would be integrating Gmail message search into its web search engine, prompting V3 to question whether additional privacy concerns could surface for the company.
This article was originally published on V3.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT