Facebook home page

FTC Finalizes Settlement With Facebook

  |  August 10, 2012   |  Comments

Social giant agrees to biennial privacy audits and explicit user consent for data sharing.

The Federal Trade Commission finalized its privacy settlement with Facebook, after the social network agreed to tighten up its privacy procedures.

The case centred around charges that Facebook "deceived" users by telling them their data was confidential, while allowing that information to be shared and made public.

Under the terms of the settlement, Facebook now has to clearly notify users before sharing any of their data, and also obtain their explicit consent to do so. However, this will only apply to Facebook users who have the appropriate privacy controls in place, so there is still a loophole for the social network to share such data from subscribers who are lax over updating their privacy settings.

Facebook has also agreed to undertake privacy audits from an independent third party every two years.

The Facebook settlement follows hot on the heels of rival web giant Google being fined by the FTC, also for privacy violations.

Google on Thursday agreed to pay a $22.5m fine to settle charges that it misled users about the use of behaviour-tracking cookies in the Apple Safari web browser, which meant they were served with cookies when visiting Google sites, overriding the browser privacy settings.

User privacy has long been an issue for Google, which relies on search and targeted advertising for the overwhelming majority of its revenues.

The company prompted an international outcry when officials learned that cars used to collect images for the Google Streetview service were eavesdropping on activity from passing Wi-Fi networks.

Earlier this week, Google announced that it would be integrating Gmail messages into web search results, prompting V3 to question whether additional privacy concerns could surface for the company.

This article was originally published on V3.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Madeline Bennett

Madeline Bennett is editor of V3 and The INQUIRER. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN. 

View Madeline's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...