Social giant agrees to biennial privacy audits and explicit user consent for data sharing.
The Federal Trade Commission finalized its privacy settlement with Facebook, after the social network agreed to tighten up its privacy procedures.
The case centred around charges that Facebook "deceived" users by telling them their data was confidential, while allowing that information to be shared and made public.
Under the terms of the settlement, Facebook now has to clearly notify users before sharing any of their data, and also obtain their explicit consent to do so. However, this will only apply to Facebook users who have the appropriate privacy controls in place, so there is still a loophole for the social network to share such data from subscribers who are lax over updating their privacy settings.
Facebook has also agreed to undertake privacy audits from an independent third party every two years.
The Facebook settlement follows hot on the heels of rival web giant Google being fined by the FTC, also for privacy violations.
Google on Thursday agreed to pay a $22.5m fine to settle charges that it misled users about the use of behaviour-tracking cookies in the Apple Safari web browser, which meant they were served with cookies when visiting Google sites, overriding the browser privacy settings.
User privacy has long been an issue for Google, which relies on search and targeted advertising for the overwhelming majority of its revenues.
The company prompted an international outcry when officials learned that cars used to collect images for the Google Streetview service were eavesdropping on activity from passing Wi-Fi networks.
Earlier this week, Google announced that it would be integrating Gmail messages into web search results, prompting V3 to question whether additional privacy concerns could surface for the company.
This article was originally published on V3.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Madeline Bennett is editor of V3 and The INQUIRER. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.