Company looks to build on Zagat buy with travel guides.
Google has made a deal that will see the company expand its reach in the publishing and travel spaces.
The company on Monday announced an agreement with publisher John Wiley & Sons that will give Google control over the Frommer's brand of travel publications. Terms of the deal were not disclosed. Wiley said that the agreement itself was finalized on August 10.
The deal will add to a Google publishing group that already includes the Zagat travel and restaurant reviews and publications operation.
"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," the company said in a statement provided to V3.
"We can't wait to start working with them on our goal to provide a review for every relevant place in the world."
The Frommer's content will likely be rolled into Google's mapping and local search platforms, much like the Zagat content has been thus far.
Since acquiring Zagat in September of last year, the company has made the review and guide platform a source of content for its Local platform. Zagat content has been integrated with services including Google+ and Google Maps platforms.
The Frommer's deal marks the latest in a string of acquisitions Google has made in recent months. Though the massive deal for Motorola Mobility has had the highest profile, the company has agreed to smaller strategic acquisitions as well, such as the purchase of email software developer Sparrow.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.