Company looks to build on Zagat buy with travel guides.
Google has made a deal that will see the company expand its reach in the publishing and travel spaces.
The company on Monday announced an agreement with publisher John Wiley & Sons that will give Google control over the Frommer's brand of travel publications. Terms of the deal were not disclosed. Wiley said that the agreement itself was finalized on August 10.
The deal will add to a Google publishing group that already includes the Zagat travel and restaurant reviews and publications operation.
"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," the company said in a statement provided to V3.
"We can't wait to start working with them on our goal to provide a review for every relevant place in the world."
The Frommer's content will likely be rolled into Google's mapping and local search platforms, much like the Zagat content has been thus far.
Since acquiring Zagat in September of last year, the company has made the review and guide platform a source of content for its Local platform. Zagat content has been integrated with services including Google+ and Google Maps platforms.
The Frommer's deal marks the latest in a string of acquisitions Google has made in recent months. Though the massive deal for Motorola Mobility has had the highest profile, the company has agreed to smaller strategic acquisitions as well, such as the purchase of email software developer Sparrow.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.