Company looks to build on Zagat buy with travel guides.
Google has made a deal that will see the company expand its reach in the publishing and travel spaces.
The company on Monday announced an agreement with publisher John Wiley & Sons that will give Google control over the Frommer's brand of travel publications. Terms of the deal were not disclosed. Wiley said that the agreement itself was finalized on August 10.
The deal will add to a Google publishing group that already includes the Zagat travel and restaurant reviews and publications operation.
"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," the company said in a statement provided to V3.
"We can't wait to start working with them on our goal to provide a review for every relevant place in the world."
The Frommer's content will likely be rolled into Google's mapping and local search platforms, much like the Zagat content has been thus far.
Since acquiring Zagat in September of last year, the company has made the review and guide platform a source of content for its Local platform. Zagat content has been integrated with services including Google+ and Google Maps platforms.
The Frommer's deal marks the latest in a string of acquisitions Google has made in recent months. Though the massive deal for Motorola Mobility has had the highest profile, the company has agreed to smaller strategic acquisitions as well, such as the purchase of email software developer Sparrow.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT