Verified accounts will get the first pick of vanity addresses.
Google has added the ability for users to select their own URL addresses on the Google+ social networking service.
The company said that it would initially be rolling out the personalized URL option for verified accounts, limiting the service to large brands and celebrities in its initial phase. The company said that it plans to add the option to more users in time.
The new scheme will allow users to not only personalize their URLs, but also dramatically shorten the address for accounts. The new scheme will display the user's name and a '+' sign directly behind the Google.com domain.
For example, David Beckham has registered the +DavidBeckham address, changing the football star's URL to google.com/+DavidBeckham.
"Whether you're a clothing brand showing off your latest fashions, an athlete talking about the game, or an actor recalling a favourite role, your Google+ profile helps you connect with the people who share your interests," Google's Saurabh Sharma said in a blog post announcing the feature.
The update brings Google+ closer with rival social networking platforms such as Twitter and Facebook, which have long allowed users to select their own custom URL addresses.
Since its introduction in 2011, the Google+ platform has set it sights directly on Facebook's top spot in the social networking market. Earlier this year, Google announced that the platform had surpassed 250 million users.
This story first appeared in V3.
This article was originally published on V3.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT