Home  › Social › Social Media
Google Plus lets users organise friends into circles to restrict information access

Google+ Adds Custom URLs for Brands

  |  August 14, 2012   |  Comments

Verified accounts will get the first pick of vanity addresses.

Google has added the ability for users to select their own URL addresses on the Google+ social networking service.

The company said that it would initially be rolling out the personalized URL option for verified accounts, limiting the service to large brands and celebrities in its initial phase. The company said that it plans to add the option to more users in time.

The new scheme will allow users to not only personalize their URLs, but also dramatically shorten the address for accounts. The new scheme will display the user's name and a '+' sign directly behind the Google.com domain.

For example, David Beckham has registered the +DavidBeckham address, changing the football star's URL to google.com/+DavidBeckham.

"Whether you're a clothing brand showing off your latest fashions, an athlete talking about the game, or an actor recalling a favourite role, your Google+ profile helps you connect with the people who share your interests," Google's Saurabh Sharma said in a blog post announcing the feature.

The update brings Google+ closer with rival social networking platforms such as Twitter and Facebook, which have long allowed users to select their own custom URL addresses.

Since its introduction in 2011, the Google+ platform has set it sights directly on Facebook's top spot in the social networking market. Earlier this year, Google announced that the platform had surpassed 250 million users.

This story first appeared in V3.

This article was originally published on V3.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...