A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more.
Lapiz names Razzetti managing director. The Hispanic marketing agency announced the hiring of Gustavo Razzetti as executive VP, managing director. Razzetti, a ClickZ columnist, joins the Lapiz team from Grupo Gallegos where he served as chief strategy and engagement officer.
NGP VAN hires for senior marketing, sales position. The nonprofit technology provider for Democratic and progressive campaigns announced the hiring of John Brougher as VP of marketing and nonprofit sales. Brougher joins the team from NationBuilder, where he was director of sales.
David&Goliath named AOR for The Mirage. Creative agency David&Goliath has announced that it has been named Agency of Record for The Mirage Hotel and Casino. David&Goliath will lead the creative responsibilities for the hotel’s traditional and digital media campaigns.
Adap.tv launches audience unifier for TV and video ads. Adpa.tv has created a management system for media buying that allows advertisers to create targeted digital video ad campaigns by matching those campaigns with the TV viewing behaviors of the target audience.
72andSunny hires director of interactive production. The communication firm has announced the hiring of Heather Wischmann as director of interactive production. Wischmann previously managed interactive teams at agencies such as Goodby, Silverstein & Partners, AKQA, and Venable.
Shiny Ads enters UK Market with Unanimis and Gumtree partnerships. The advertising technology company Shiny Ads has entered the UK market via a pair of partnerships. Shiny Ads has formed an agreement with UK website Gumtree and advertising representative company Unanimis.
M80 appoints VP for NY office. The social media marketing agency announced the hiring of Joe Quattrone as VP for the New York M80 office. Quattrone was originally hired by M80 in 2010 as a senior account director.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Daniel Mickens is a ClickZ editorial intern.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT