A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more.
Lapiz names Razzetti managing director. The Hispanic marketing agency announced the hiring of Gustavo Razzetti as executive VP, managing director. Razzetti, a ClickZ columnist, joins the Lapiz team from Grupo Gallegos where he served as chief strategy and engagement officer.
NGP VAN hires for senior marketing, sales position. The nonprofit technology provider for Democratic and progressive campaigns announced the hiring of John Brougher as VP of marketing and nonprofit sales. Brougher joins the team from NationBuilder, where he was director of sales.
David&Goliath named AOR for The Mirage. Creative agency David&Goliath has announced that it has been named Agency of Record for The Mirage Hotel and Casino. David&Goliath will lead the creative responsibilities for the hotel’s traditional and digital media campaigns.
Adap.tv launches audience unifier for TV and video ads. Adpa.tv has created a management system for media buying that allows advertisers to create targeted digital video ad campaigns by matching those campaigns with the TV viewing behaviors of the target audience.
72andSunny hires director of interactive production. The communication firm has announced the hiring of Heather Wischmann as director of interactive production. Wischmann previously managed interactive teams at agencies such as Goodby, Silverstein & Partners, AKQA, and Venable.
Shiny Ads enters UK Market with Unanimis and Gumtree partnerships. The advertising technology company Shiny Ads has entered the UK market via a pair of partnerships. Shiny Ads has formed an agreement with UK website Gumtree and advertising representative company Unanimis.
M80 appoints VP for NY office. The social media marketing agency announced the hiring of Joe Quattrone as VP for the New York M80 office. Quattrone was originally hired by M80 in 2010 as a senior account director.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Daniel Mickens is a ClickZ editorial intern.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014