It's no surprise that Claire McCaskill, Democratic Senator from Missouri, is attempting to capitalize on her opponent's major gaffe with the help of Twitter ads. What may come as more of a surprise: Todd Akin's campaign is aiming to generate fundraising support following calls for him to drop out of the race.
"Akin Isn't Dropping Out," reads a Google ad that appears in search results for "Todd Akin." The ad encourages people to "Show your support for Todd by making a contribution today."
Until days ago, McCaskill was struggling to hold on to her seat. Now, thanks to a serious flub by her Republican opponent, McCaskill's campaign has been revived. During a recent interview with a local St. Louis Fox TV station, Akin stated that pregnancies resulting from rape are rare, noting, "If it's a legitimate rape, the female body has ways to try to shut the whole thing down."
A search on Twitter for "Akin," which is trending at the moment on the site, turns up multiple Promoted Tweets from McCaskill's campaign. The ads link to a donation page. Other search ads from McCaskill, like one spotted on Bing, call Akin "Anti-Women."
Meanwhile, despite calls from the Republican Party for Akin to duck out of the race, his campaign is seeking donations via the Google ads.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014