Home  › Social › Social Media

Gannett Enhances Social Media Strength With Blinq Media

  |  August 21, 2012   |  Comments

Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook.

Gannett has made another major acquisition in the world of social media advertising. Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook.

The Blinq Media buy is just one of many social media acquisitions this year, and in the case of Gannett it is one of several digital advertising and marketing firms it has grabbed in recent years. Blinq Media manages social media campaigns for more than 600 advertisers and it will now find a new home under Gannett's digital marketing services division.

Gannett, owner of USA Today, several newspapers and broadcasters, is still primarily viewed as a traditional media player; however, it has been seven years since the company broke into the digital marketing space when it bought PointRoll.

Blinq Media caught the attention of Gannett for its ability to deliver social media marketing campaigns across various platforms, especially at the local level. "With demand for social media marketing solutions continuing to grow at a rapid pace, this acquisition is part of our ongoing transformation at Gannett and positions us to be a leader in both local and global social media marketing," noted Gracia Martore, Gannett's CEO and president in a press statement.

Gannett's marketing services division was formed and enhanced through numerous acquisitions. Over time the company has combined its digital ad holdings and merged its social media firm, Ripple6, into PointRoll. In 2008, it acquired full ownership of ShopLocal, an online circular formed by a trio of newspaper publishers. Gannett said in February it expected the group of properties, which now comprise its digital marketing services division, to reach $75 million to $100 million in revenue this year.

Social media marketing and advertising has been an incredibly active area, with numerous large-scale investments and big-figure acquisitions coming to the surface over a matter of months.

Gannett's Blinq Media buy comes just one day after Condé Nast bought an 11 percent stake in cloud-based ad technology firm, Flite. Google made a move three weeks ago with its acquisition of social media campaign management firm Wildfire. Another Facebook-centric marketing vendor, Buddy Media, was acquired by Salesforce.com for a whopping $745 million in June.

Financial terms of the Blinq Media acquisition were not disclosed.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...