Home  › Social › Social Media

Gannett Enhances Social Media Strength With Blinq Media

  |  August 21, 2012   |  Comments

Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook.

Gannett has made another major acquisition in the world of social media advertising. Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook.

The Blinq Media buy is just one of many social media acquisitions this year, and in the case of Gannett it is one of several digital advertising and marketing firms it has grabbed in recent years. Blinq Media manages social media campaigns for more than 600 advertisers and it will now find a new home under Gannett's digital marketing services division.

Gannett, owner of USA Today, several newspapers and broadcasters, is still primarily viewed as a traditional media player; however, it has been seven years since the company broke into the digital marketing space when it bought PointRoll.

Blinq Media caught the attention of Gannett for its ability to deliver social media marketing campaigns across various platforms, especially at the local level. "With demand for social media marketing solutions continuing to grow at a rapid pace, this acquisition is part of our ongoing transformation at Gannett and positions us to be a leader in both local and global social media marketing," noted Gracia Martore, Gannett's CEO and president in a press statement.

Gannett's marketing services division was formed and enhanced through numerous acquisitions. Over time the company has combined its digital ad holdings and merged its social media firm, Ripple6, into PointRoll. In 2008, it acquired full ownership of ShopLocal, an online circular formed by a trio of newspaper publishers. Gannett said in February it expected the group of properties, which now comprise its digital marketing services division, to reach $75 million to $100 million in revenue this year.

Social media marketing and advertising has been an incredibly active area, with numerous large-scale investments and big-figure acquisitions coming to the surface over a matter of months.

Gannett's Blinq Media buy comes just one day after Condé Nast bought an 11 percent stake in cloud-based ad technology firm, Flite. Google made a move three weeks ago with its acquisition of social media campaign management firm Wildfire. Another Facebook-centric marketing vendor, Buddy Media, was acquired by Salesforce.com for a whopping $745 million in June.

Financial terms of the Blinq Media acquisition were not disclosed.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...