Home  › Media › Video

YouTube Launches TrueView Video Ads for Android

  |  August 22, 2012   |  Comments

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks.

Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.

TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.

"Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog.

"You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals," wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. "Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach," he noted.

"If you're a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message."

 

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs