The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks.
Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.
TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.
"Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog.
"You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals," wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. "Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach," he noted.
"If you're a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message."
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Daniel Mickens is a ClickZ editorial intern.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.