Home  › Media › Video

YouTube Launches TrueView Video Ads for Android

  |  August 22, 2012   |  Comments

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks.

Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.

TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.

"Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog.

"You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals," wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. "Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach," he noted.

"If you're a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message."

 

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Daniel Mickens is a ClickZ editorial intern.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...