Also: Tribal DDB New York hires creative director, and other industry news from the week.
BrightTag acquires SiteTagger. The technology platform provider BrightTaghas announced its acquisition of SiteTagger. With the acquisition, BrightTag adds UK and EU-based brands such as Allianz, British Gas, Sainsbury's, The Guardian, TimeOut, ASDA, and Boots to its client list. The Cardiff-based SiteTagger creates a centerpiece for BrightTag's UK and European expansion.
Tribal DDB New York hires creative director. The advertising agency has announced the hiring of Jason Milano as creative director. Milano, who was previously VP/creative director at Digitas, has worked with many notable clients such as 2k Games, Adler Planetarium, Ally Bank, American Express, Beer Nuts, The Chicago Building Commission, Ford, Nivea, Omnicom Group, Sony, Starwood Hotels and W Hotels.
David&Goliath names digital account director. The creative agency has named Josh Crick as digital account director. Crick joins the team from North Social where he held the position of VP of client services. Throughout his career Crick has worked with brands such as Ford, Nissan, Vizio, Hilton Hotels, Red Bull, Beats by Dre, Golf Channel and Royal Caribbean.
Adconion direct named one of best places to work in San Diego. The multi-channel digital distribution platform has been named one of the 2012 Best Places to Work in San Diego. The rankings include 85 of the top employers in the San Diego area and will be published in a special edition of the San Diego Business Journal.
Syncapse partners with Reckitt Benckiser. The social performance management platform Syncapse has announced its partnership with Reckitt Benckiser, the consumer packaged goods company. Syncapse will be managing the company's social media presence on Facebook, Twitter, and Google+ for more than twenty brands such as Clearasil, Durex, and Lysol.
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Daniel Mickens is a ClickZ editorial intern.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT