Home  › Marketing › Strategies
fb-twitter-swag

Twitter and Facebook Get Cozy at Republican Convention

  |  August 27, 2012   |  Comments

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself.

buttonTampa, FL - The bulk of the companies here at the Republican National Convention are traditional media firms with dedicated spaces for their reporters to crank out stories about the big event. Then there are Twitter and Facebook. The two social media outfits are sharing a space upstairs and around the corner from a much larger area rented out by Bloomberg.

And why not? More and more, when people look for political information or post politics-related content, they do it on both platforms. The company names are synonymous with social media, and that's partially why Twitter and Facebook decided to bunk together here at the RNC.

facebooktwitter"We're both here with the same mission. Our goals here are the same - to facilitate open engagement," said Adam Sharp, who heads up Government, News, and Social Innovation at Twitter. "Obviously our companies have ways in which we compete, but it's not a zero sum game," continued Sharp.

Meanwhile Google - one of the only other "non-media" firms here (if it can still be called that) - has taken over a massive space on the main floor of the Tampa Convention Center, complete with primary colored walls, interactive experiences, and a coffee bar dishing out free cappuccinos for the caffeine-quaffing journalists embedded nearby.

Facebook and Twitter decided it made sense to share a space when the firms' political teams were here for a walkthrough this spring. "Adam and I figured people are going to want to visit both of us," said Katie Harbath, a member of Facebook's politics and government team.

fb-twitter-swagIt doesn't hurt that the firms were able to keep costs down by moving in together, she added.

"Facebook and Twitter have a good synergy here," said Andrew Noyes, manager of public policy communications for Facebook, who is getting used to pointing to his left and saying, "I'm with Facebook; that's Twitter over there."

The two are only temporary booth mates, though. Twitter and Facebook will have separate spaces at the Democratic National Convention next week in Charlotte, NC.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...