The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire.
Tampa, FL - President Barack Obama's campaign is taking aim at Mitt Romney on Republican National Convention turf today. Visitors to the Tampa Bay Times site will see a large expandable ad mocking Romney as a fat cat who outsources jobs away from the U.S. and avoids taxes by hiding his money in offshore accounts.
"Click to see Mitt Romney's qualifications," states the ad, which when expanded, mimics a desk cluttered with reminder notes. One suggests that Romney has a meeting with the Koch Brothers, and he should "Book trip to Caymans" to "visit money."
The Koch Brothers are wealthy industrialists who have been vilified by the left in part for their behind-the-scenes support of groups backing conservatives and Republicans including Romney.
The ads, which appear to be delivered outside of Florida and possibly nationwide, were paid for by the Obama Victory Fund, a joint fundraising committee with the Democratic National Committee.
The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire, and could be seen by people across the country rather than just in those particular states.
The message has been reiterated in television spots from the Obama camp and outside groups seen often in key swing states such as here in Florida. While the Obama camp seeks to strengthen support among important voter groups like veterans, young people, and LGBT rights supporters, it is also hammering away at Romney's reputation in the hopes of convincing people that he is disconnected from the middle class.
The TampaBay.com ad links to a page on the official Obama site with video of an ad featuring Bill Clinton's endorsement of Obama.
Meanwhile, Romney is also running ads on the Tampa site. They're clearly aimed at his supporters convening here for the RNC. The display ads appear along the bottom of most pages of TampaBay.com, and tout, "America's Comeback Team." Some encourage supporters to "Get your official gear today," while some show the #GOP2012 hashtag.
Want to learn more?
Join us at ClickZ Live New York this March 30 - April 1. With over 15 years' experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today to secure your place and save $300!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT