Home  › Marketing › Strategies
obama-tampatimes-homepage1

Obama Targets Romney in Web Ads on RNC Turf

  |  August 28, 2012   |  Comments

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire.

buttonTampa, FL - President Barack Obama's campaign is taking aim at Mitt Romney on Republican National Convention turf today. Visitors to the Tampa Bay Times site will see a large expandable ad mocking Romney as a fat cat who outsources jobs away from the U.S. and avoids taxes by hiding his money in offshore accounts.

"Click to see Mitt Romney's qualifications," states the ad, which when expanded, mimics a desk cluttered with reminder notes. One suggests that Romney has a meeting with the Koch Brothers, and he should "Book trip to Caymans" to "visit money."

The Koch Brothers are wealthy industrialists who have been vilified by the left in part for their behind-the-scenes support of groups backing conservatives and Republicans including Romney.

obama-tampatimes-homepage1

The ads, which appear to be delivered outside of Florida and possibly nationwide, were paid for by the Obama Victory Fund, a joint fundraising committee with the Democratic National Committee.

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire, and could be seen by people across the country rather than just in those particular states.

The message has been reiterated in television spots from the Obama camp and outside groups seen often in key swing states such as here in Florida. While the Obama camp seeks to strengthen support among important voter groups like veterans, young people, and LGBT rights supporters, it is also hammering away at Romney's reputation in the hopes of convincing people that he is disconnected from the middle class.

The TampaBay.com ad links to a page on the official Obama site with video of an ad featuring Bill Clinton's endorsement of Obama.

Meanwhile, Romney is also running ads on the Tampa site. They're clearly aimed at his supporters convening here for the RNC. The display ads appear along the bottom of most pages of TampaBay.com, and tout, "America's Comeback Team." Some encourage supporters to "Get your official gear today," while some show the #GOP2012 hashtag.

tampatimes-homepage2

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...