Home  › Marketing › Strategies
annromney-webuiltthis

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

  |  August 29, 2012   |  Comments

The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa.

buttonTampa, FL - The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. As GOP politicians spoke alongside an azure wall emblazoned with the "We Built It" label for the day, many stuck to entrepreneurial themes. And, some dashed off tweets featuring those themes coupled with the #WeBuiltIt hashtag - or sometimes exact lines from their speeches - around the same time that they spoke.

Before Sher Valenzuela, candidate for lieutenant governor of Delaware, shared the story of her husband building an upholstery business, country crooner Lane Turner entertained the crowd with his conveniently named twangy tune, "I Built It."

Kelly Ayote, Senator from New Hampshire told the tale of her husband returning from Iraq to start a snow plowing business. "President Obama has never even run a lemonade stand – and it shows. #GOPConvention #webuiltit," she tweeted last night, after speaking the same words at the podium.

One of the evening's stars, Mitt Romney's wife Ann, also tweeted a message verbatim from her well-received speech, complementing it with the requisite hashtag. "@MittRomney is the man who will work harder than anyone so that we can work a little less hard. #GOP2012 #WeBuiltIt."

However, the "#WeBuiltIt" tag hasn't picked up enough steam to trend despite the Romney camp paying to promote several tweets using it. On Twitter, the majority of people using it have been media, the Romney campaign, and surrogates, or detractors.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...