Marketing News & Expert Advice
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RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Kate Kaye | August 29, 2012 | Comments
Tampa, FL - The Chesapeake Energy Corporation rarely gets buy-in to spend the bulk of its media budget on digital, but it got just that for its efforts around the Republican National Convention here.
The firm and its CNG Now initiative are here promoting the benefits of using natural gas as an alternative for vehicle fuel to gasoline and diesel. It's targeting convention-goers who search for popular terms related to the event - like #RNC - with ads on Twitter.
ClickZ chats with Blake Jackson, the company's manager for digital communications about the firm's approach to digital marketing.
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ABOUT THE AUTHOR
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
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