Is the country moving forward or subject to failed leadership? Visitors to the Charlotte Observer site today are confronted with both opinions. The Obama campaign is back on the homepage of the Charlotte news site today, as the Democratic National Convention kicks off its second day of festivities in the North Carolina city. This time, however, the President has company: The Republican National Committee.
Today, ads picturing President Barack Obama link to a page featuring persuasive messaging that directly contrasts him with GOP hopeful Mitt Romney on issues like taxes, Medicare and the War in Iraq. The page also includes a donation form and link to share the information - which suggests a vote for Obama is a move "Forward" – on Facebook "with friends in key states."
The page also has video of a TV spot featuring Bill Clinton endorsing Obama. The former president is set to speak tonight at the DNC.
The GOP is piling on. As it did yesterday via a Twitter Promoted Trend, today the Republican National Committee has ads adjacent to Obama's on the Charlotte Observer homepage, directly confronting his "Forward. Building a stronger middle class" message with a negative "Failed Leadership" slogan. It may be no coincidence that the RNC ads blend with Obama's by using a near-identical battleship gray hue.
The RNC ads, which state, "We can't afford four more years of failed leadership," promote the ObamaIsntWorking.com site. The Twitter Promoted Trend ad the GOP ran yesterday also pushed people to the site through tweets using the #ObamaIsntWorking and #AreYouBetterOff hashtags. But the site appears to have changed a bit since yesterday.
As reported then by ClickZ, the site featured a dynamically updated feed of tweets employing the two hashtags, but many of those tweets actually mocked Romney and the GOP. Today, those anti-Romney/Republican tweets are no longer on the site; instead, it surfaces only Twitter posts that are supportive of the GOP and its candidate for president.
The large Obama ads were seen on the Charlotte news site yesterday, too, though at least for part of the day they linked to a page with a donation form only, not the persuasive messages or video included today.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014