Home  › Media › Mobile

Women Dig Mickey Mouse in Mobile

  |  September 5, 2012   |  Comments

Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore.

Far more women like Mickey Mouse on their mobile phones than men. Indeed, according to new data from comScore, women accounted for nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July.

But the beloved travel destination brand isn't alone when it comes to attracting more women in mobile than men. Travelocity, Southwest Airlines, Orbitz Worldwide and Wyndham Worldwide also grabbed predominately female audiences in their mobile apps and sites in July. Around 66 percent of Travelocity's mobile unique visitors were women, while they made up around 60 percent of mobile audiences visiting Southwest, Orbitz and Wyndham.

Meanwhile, far more men were driven to Hilton Hotels and Delta Airlines in mobile environments: 67 percent and 74 percent, respectively.

ComScore also found that 37 percent of the smartphone population or nearly 40 million people went to travel sites and apps using their smartphones in July. TripAdvisor Media Group dominated, attracting the largest mobile audience - 6.7 million visitors.

Research by Nielsen for local mobile ad network xAd and mobile call measurement firm Telmetrics released today showed that comparing prices and searching for specific flight, airline or hotel info are the most popular research activities among mobile travel users. The study said 45 percent of mobile travel users are aged 18-34 and 72 percent are Caucasian.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...