Home  › Search › Paid Search
Bing Ads logo

Microsoft Renames AdCenter Bing Ads

  |  September 10, 2012   |  Comments

Microsoft and Yahoo rename advertising activities under a collective brand name.

Microsoft will rebrand its advertising arm as part of a deeper partnership with search firm Yahoo.

The name for the partners' collective advertising offering will be the Yahoo Bing Network, according to a Microsoft blog post.

Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding already has been launched on the adCenter landing page.

Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search results, or what will now be known as the Yahoo Bing Network.

The Yahoo Bing Network is comprised of 151 million unique searchers in the U.S. who are likely to spend 24 percent more than the average searcher, and likely to spend five percent more than Google searchers in the US," noted Tina Kelleher, Microsoft community manager, in the blog post.

Microsoft and Yahoo announced a 10-year search partnership in July 2009, shortly after Carol Bartz took over the chief executive post from Jerry Yang. Under the terms of the agreement, Microsoft's Bing powers Yahoo search, while Yahoo heads up the search advertising strategy.

Yahoo reported in April of last year that the partnership had caused its business financial difficulties. Recently, some have questioned whether new chief executive Marissa Mayor would keep the agreement going.

This article was originally published on V3.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

 


COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...