A roundup of news from Tribal DDB, MEC, AppNexus and Gannett.
R/GA creative director Ferguson joins Tribal DDB. Chris Ferguson, former R/GA creative director, has moved on to Tribal DDB New York where he is now executive creative director. The 19-year ad industry vet worked with Google Wallet, Nike Running, Unilever and Walmart while at R/GA. Along with newly-promoted executive creative director Kinney Edwards, Ferguson will work with all Tribal's client accounts.
Pele joins MEC. Media agency MEC has named Pele Cortizo-Burgess as its global director, integrated planning. Pele hails from Grey North America where he served as chief strategy officer and worked with large brand clients including P&G, Diageo and Pfizer. Pele will be based in MEC's New York office and report to Mel Varley, global chief strategy officer, and Marla Kaplowitz, CEO of MEC, North America.
AppNexus squeezes Orange in Europe. Orange Ad Market will use real-time ad tech firm AppNexus as its new exchange platform in Europe. Orange’s key markets are in France and the UK. The firms expect to innovate in programmatic display and mobile.
Gannett grabs Key Ring. Continuing its dedication to digital, Gannett acquired Mobestream Media, maker of loyalty card app Key Ring. The app allows consumers to scan store loyalty cards and participate in new loyalty promotions. They can also use the system to get mobile coupons, an important extension of the newspaper firm's print revenue stream.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.