R/GA creative director Ferguson joins Tribal DDB. Chris Ferguson, former R/GA creative director, has moved on to Tribal DDB New York where he is now executive creative director. The 19-year ad industry vet worked with Google Wallet, Nike Running, Unilever and Walmart while at R/GA. Along with newly-promoted executive creative director Kinney Edwards, Ferguson will work with all Tribal's client accounts.
Pele joins MEC. Media agency MEC has named Pele Cortizo-Burgess as its global director, integrated planning. Pele hails from Grey North America where he served as chief strategy officer and worked with large brand clients including P&G, Diageo and Pfizer. Pele will be based in MEC's New York office and report to Mel Varley, global chief strategy officer, and Marla Kaplowitz, CEO of MEC, North America.
AppNexus squeezes Orange in Europe. Orange Ad Market will use real-time ad tech firm AppNexus as its new exchange platform in Europe. Orange’s key markets are in France and the UK. The firms expect to innovate in programmatic display and mobile.
Gannett grabs Key Ring. Continuing its dedication to digital, Gannett acquired Mobestream Media, maker of loyalty card app Key Ring. The app allows consumers to scan store loyalty cards and participate in new loyalty promotions. They can also use the system to get mobile coupons, an important extension of the newspaper firm's print revenue stream.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Articles written by ClickZ's news staff.
December 12, 2013
1:00pm ET / 10:00am PT