Google Chrome logo

Google Adds Do Not Track Option to Chrome

  |  September 14, 2012   |  Comments

Google's Chrome is the latest browser to allow users to block monitoring.

Google has become the latest browser developer to offer users a Do Not Track option.

The company said that the feature, which is still being tested, could be included in the general release build of Chrome by the end of the year.

The Do Not Track system is a voluntary privacy program in which browser developers give users the option to enable a special line of code in their browsers which informs web sites and ad companies that they do not want to have their activities tracked.

In a statement first posted by AllThingsD, Google said the addition of a DNT option was part of an agreement the company reached with the US government.

A number of popular browsers, including Internet Explorer and Firefox already offer a DNT option as part of the browser settings. Microsoft in particular has been aggressive in adding the feature, making DNT activation a default setting in IE10.

While DNT has won the backing of the White House and the Federal Trade Commission, privacy advocates have criticized the voluntary nature of the platform. Because the platform requires web firms to activate DNT on their sites, critics charge that the feature is largely ineffective against bad actors.

This article was originally published on V3.


Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...