The data-driven digital ad world is dominated by large agency trading desks and big advertisers using DSPs. But a young firm based in Toronto believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
SiteScout launched in 2009 and just a few years later has 5,000 active registered customers that use its self-serve platform for selling and buying data through ad exchanges and running display campaigns. The 25-employee firm is building out offices in Brazil, Germany, and Israel, and typically has between 200 and 500 active ad campaigns running on any given day.
ClickZ sat down with SiteScout CEO Paul Mokbel to discuss how the firm serves small, niche agencies and advertisers.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014