Home  › Media › Video
texting-jokes-to-audience

Stand-Up Comedy Takes Center Stage in B2B Campaign

  |  September 20, 2012   |  Comments

ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.

Today, ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. "Goat," in which Collins uses the company's mass SMS-delivery tool to text a joke to a nightclub audience, posted to ProTexting's Facebook page. New videos starring Collins will post on the next three Thursdays, followed by voting for the best video on Facebook.

"The campaign was sparked by some of our clients being comedy clubs," said Kalin Kassabov, CEO of ProTexting. "It was designed to be a unique way of presenting the interactions that we provide. We also wanted to reach out to businesses so they can get the idea of how it can be used in real time."

texting-jokes-to-audience

The videos will be posted on social media channels, as well as comedy-oriented Facebook pages like Comedy Central and StandUpNY, as well as those of television stations.

ProTexting lets businesses create, deliver, and monitor mobile engagement campaigns including not only mobile coupons but also mobile surveys and voting, mobile sweepstakes, mobile virtual business cards, and QR codes.

wali-engaging-the-audience

For example, ProTexting client Sodexo USA, a food service company, uses the tools to increase sales and customer loyalty at student dining facilities. It sends coupons and deal alerts at times when traffic is slow, sends updates on menus, and asks for student feedback. Kassabov said that when one Sodexo dining hall used the tools to send out an SMS promoting a hamburger special, burger sales were 10 times higher than the previous day.

While more comedy clubs will likely take notice of the campaign, Kassabov said that there is no special targeting for this campaign. "We didn't want these videos to be in your face advertisements. We wanted people through the comedy angle to see the technology in action in a more indirect way," he said.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs