ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
Today, ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. "Goat," in which Collins uses the company's mass SMS-delivery tool to text a joke to a nightclub audience, posted to ProTexting's Facebook page. New videos starring Collins will post on the next three Thursdays, followed by voting for the best video on Facebook.
"The campaign was sparked by some of our clients being comedy clubs," said Kalin Kassabov, CEO of ProTexting. "It was designed to be a unique way of presenting the interactions that we provide. We also wanted to reach out to businesses so they can get the idea of how it can be used in real time."
The videos will be posted on social media channels, as well as comedy-oriented Facebook pages like Comedy Central and StandUpNY, as well as those of television stations.
ProTexting lets businesses create, deliver, and monitor mobile engagement campaigns including not only mobile coupons but also mobile surveys and voting, mobile sweepstakes, mobile virtual business cards, and QR codes.
For example, ProTexting client Sodexo USA, a food service company, uses the tools to increase sales and customer loyalty at student dining facilities. It sends coupons and deal alerts at times when traffic is slow, sends updates on menus, and asks for student feedback. Kassabov said that when one Sodexo dining hall used the tools to send out an SMS promoting a hamburger special, burger sales were 10 times higher than the previous day.
While more comedy clubs will likely take notice of the campaign, Kassabov said that there is no special targeting for this campaign. "We didn't want these videos to be in your face advertisements. We wanted people through the comedy angle to see the technology in action in a more indirect way," he said.
Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015