wayne-gattinella-webmd

Former WebMD CEO Gattinella to Head DoubleVerify

  |  September 25, 2012   |  Comments

Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.

wayne-gattinella-webmdWayne Gattinella was named CEO of DoubleVerify. The ad verification firm said today that Gattinella (left), formerly CEO and president of WebMD, would serve as DoubleVerify's new CEO and director. Previous DoubleVerify CEO Oren Netzer was named chairman and chief strategy officer, tasked with focusing on new product development.

Gattinella was at WebMD for ten years, and reportedly resigned the CEO post this January. His time spent at the medical information site should help DoubleVerify connect with pharma and health industry brands concerned with ensuring their ads don't appear in inappropriate places.

Matt Gay was named as GM of media monetization at Operative. The ad management platform firm chose the former SVP of global media systems for Mediabrands Worldwide to assist Operative clients in better monetizing their ad businesses. Gay has also worked at Martha Stewart Living Omnimedia and Deloitte Consulting.

Mobile marketing firm Mobile Posse hired two sales execs. The company, which serves marketing messages on the home screens of mobile phones, named Daniel Fowler as EVP of national advertising sales and Sharon Kelley as VP of sales for the western region. Fowler comes from Perfect Sense Digital, and also has sales experience at Gannett's Captivate Network and at AOL. Kelley hails from Adregate Markets and also spent time at AOL.

Razorfish mobile man Gelb joined MoPub. Paul Gelb, formerly mobile practice lead at Razorfish, will serve as head of strategy at MoPub, a mobile ad serving firm. The company hopes Gelb will help it connect with agencies and brand advertisers.

Videology adds research and sales execs. Former Nielsen exec Debra Elias will work as the online video ad platform's new director of advertiser research. Erica Harte and Mike Mohn will serve as sales account execs in the New York office. Harte was recently account manager at video platform SmartClip, and Mohn was digital media planner at agency Media Storm.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...