A roundup of news from Move, Silverpop, LinkedIn, and more.
DMA names Stephanie Miller VP, member relations. The Direct Marketing Association has appointed ClickZ Experts columnist Stephanie Miller (left) to the new role of VP, member relations. Miller has volunteered as a leader of its Email Experience Council for 10 years.
"I'm very impressed with the new (acting) CEO, Linda Woolley and believe that she will be very effective there," Miller said in an email. "My role will be to focus on member retention and satisfaction, and help the DMA become more relevant to digital marketers." Miller joins the DMA from Aprimo, where she was most recently VP, digital and email services.
David Roth was named VP of performance and social marketing at Move. Move, Inc., operator of Realtor.com, has named David Roth to VP of performance and social marketing. Roth will oversee marketing efforts in web search and social marketing. He previously headed Yahoo's search marketing activities.
Silverpop to collect email addresses via Social Sign-in through LinkedIn. Digital marketing technology provider Silverpop will offer its customers the ability to collect email addresses through its Social Sign-In feature. When a user registers for an offer using existing LinkedIn credentials, Silverpop customers will be able to collect verified emails through a partnership with social identity data firm Janrain.
MediaWhiz announces two promotions. Integrated digital media agency MediaWhiz announced the promotion of Adam Riff to SVP of digital strategy and Steve La Peruta to SVP of information technology. Riff will oversee MediaWhiz's integrated digital media division, which includes search marketing, social media, and display. La Peruta will oversee the company's IT operations, engineering, and database services.
Former New York Times Senior VP of Digital Martin Nisenholtz named to Sulia board of directors. Martin Nisenholtz has come out of retirement to join the board of directors at Sulia, the subject-based social network. The startup accumulated 10 million unique visitors in its first 10 months and has raised $1.5 million in venture capital.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.