privacy-image

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

  |  October 2, 2012   |  Comments

The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.

While Microsoft made a spate of announcements at Advertising Week highlighting the ad potential for Windows 8, the Association of National Advertisers used its bully pulpit to reiterate its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.

In an open letter to Microsoft execs, the ANA said, "…Microsoft's announcement has been uniformly met with outrage, opposition, and declarations that Microsoft's action is wrong. The entire media ecosystem has condemned this action."

In June, Microsoft said that it was building IE10 with do-not-track turned on by default. Companies including Microsoft, Google, and Yahoo have already implemented the AdChoices icon in ads in Europe, informing consumers that they can turn off tracking.

At that time, Alex Fowler, Mozilla's privacy and public policy lead, said consumers, not Microsoft, should make that decision.

The Digital Advertising Alliance, a self-regulatory privacy coalition, is working with the U.S. Commerce Department and Federal Trade Commission to plan for a browser-based do-not-track standard. While the ad industry has gotten behind browser-based header tools that will let consumers easily choose to turn off tracking, the plan was to require consumers to opt out of tracking using the header tools.

Little consensus seems to have arrived in this issue. In a June meeting of the W3C to discuss global do-not-track standards, attendees heard from the European Commission that the proposed spec shouldn't include factory settings for software or devices such as IE10.

Despite protests from advertisers - and even some privacy advocates - Microsoft reaffirmed its decision in August.

Even though Microsoft has said that IE10 will clearly notify consumers that they have a choice about keeping do-not-track or turning it off, the ANA said this move would jeopardize the ad-supported business model, "cannibalizing the internet."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...
    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...