k102-grey-wpp

Grey Grabs Majority Stake in Germany's Digital Shop k102

  |  October 8, 2012   |  Comments

Roundup includes news from AKQA, Millennial Media, Hello Design, and others.

k102-grey-wppWPP's Grey buys big stake in German digital agency. Grey acquired a majority stake in k102, a digital media agency based in Dusseldorf. Grey owner WPP has acquired several digital agencies across the globe in recent years including large U.S. digital shop AKQA in June. Clients of k102 include Deichmann, Toshiba, and Transparo.

Digital agency AKQA expands U.S. offices. AKQA is expanding its U.S. presence, adding offices in Atlanta, GA and Portland, OR. AKQA's network will now include five offices in North America and 10 offices globally with over 1,200 employees. The agency will continue to work with Portland-based Nike and Atlanta-based Delta.

Yahoo's Spilman joins Millennial Media. Digital ad vet Mollie Spilman has joined mobile ad firm Millennial Media as executive vice president and chief marketing officer. Spilman will lead the company's global marketing, advertising, branding, and business development efforts. Spilman previously served as CMO at Yahoo.

Hello Design announces new partners. Scott Arenstein and Szu Ann Chen Smith have been made partners of the LA-based digital creative agency Hello Design. The new partners will oversee strategy, account management, and new business. Arenstein and Chen Smith will continue to serve as account director and executive producer at Hello Design, respectively.

Vindico taps top account execs from PointRoll and Telemetry. Video ad management platform Vindico announced the hiring of Kristy Haskett as account executive and Timothy Rodriguez as account services representative. Haskett previously worked as account executive at ad tech firm PointRoll. Rodriguez joins Vindico from ad serving and verification firm Telemetry, where he served as commercial manager, North America.

Deloitte Digital selected by Belk as mobile AOR. Deloitte Digital was selected by Southern department store chain Belk as the retailer's tablet agency of record for its upcoming tablet effort. Deloitte Digital will help to build a distinctive tablet experience for Belk as part of a company-wide retail initiative.

Barnes & Noble and Microsoft partner to create Nook Media. Barnes & Noble and Microsoft finalized their partnership to create a new subsidiary of the two companies called Nook Media. Nook Media will include Barnes & Noble's college business and Nook's hardware, software, and content. Barnes & Noble also plans to expand the e-reader internationally.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...