Home  › Social › Social Commerce
facebook-want-pottery-barn

Facebook Tests Collections Feature for Retailers

  |  October 9, 2012   |  Comments

A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages.

Facebook has unveiled a new feature to improve businesses' ability to advertise products targeted at user interests.

The company said that the Collections feature would allow users to tag products and group items into "wishlist" collections, which can then then be browsed by friends or linked to product purchase pages.

Facebook is testing the feature, which includes the presence of a Collect or Want button with products, in a trial run with a small number of retailers, according to AllThingsD.

"We've seen that businesses often use Pages to share information about their products through photo albums," according to a Facebook spokesperson. "... We are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook."

The feature could provide a new option for online retailers to interact with customers on the social networking site, allowing users to target potential purchases and organize items for future purchase or potential gifts. As TechCrunch noted, "The 'Want' button adds a product to a Timeline section called 'Wishlist' visible to friends of friends, the 'Collect' button saves to to a Collection called 'Products' that's visible to friends only"

The Collections feature could also provide Facebook with a much-needed source of additional revenue. The company has in recent months been looking at new features and potential service charges which could bring revenues beyond the company's traditional advertising structure.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...