Home  › Social › Social Commerce
facebook-want-pottery-barn

Facebook Tests Collections Feature for Retailers

  |  October 9, 2012   |  Comments

A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages.

Facebook has unveiled a new feature to improve businesses' ability to advertise products targeted at user interests.

The company said that the Collections feature would allow users to tag products and group items into "wishlist" collections, which can then then be browsed by friends or linked to product purchase pages.

Facebook is testing the feature, which includes the presence of a Collect or Want button with products, in a trial run with a small number of retailers, according to AllThingsD.

"We've seen that businesses often use Pages to share information about their products through photo albums," according to a Facebook spokesperson. "... We are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook."

The feature could provide a new option for online retailers to interact with customers on the social networking site, allowing users to target potential purchases and organize items for future purchase or potential gifts. As TechCrunch noted, "The 'Want' button adds a product to a Timeline section called 'Wishlist' visible to friends of friends, the 'Collect' button saves to to a Collection called 'Products' that's visible to friends only"

The Collections feature could also provide Facebook with a much-needed source of additional revenue. The company has in recent months been looking at new features and potential service charges which could bring revenues beyond the company's traditional advertising structure.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...