Market research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team.
Greenwood will be responsible for Ipsos' U.S. media, content, and technology research projects. He joins the company with a background in corporate law and media research management.
"We are truly excited to have someone with Jon's experience join our team and we're even more excited about his proven abilities to lead an organization and manage a world-class team," says president and chief executive for Ipsos in the United States Jeff Cail.
"His track record for growing businesses is well-established and given the strong growth potential in the realm of media, content and technology research, we are keen to have him leverage these skills at Ipsos."
Greenwood's background includes working as a corporate litigation attorney in New York. He served as an attorney for eight years before making the switch to media and market research.
Following his transition from law, Greenwood joined 24/7 Real Media as the executive vice president of global operations. Greenwood most recently served as the global president for WPP's Media Innovation Group.
"With my background, I'm able to bring a unique perspective to the table. I have an eye for detail, an interest in driving business forward, and experience gaining the trust of C-level executives of advertisers, agencies and publishers seeking to navigate the evolving digital media ecosystem," Greenwood said.
"The team at Ipsos is both respected and trusted as research leaders, driven by curiosity, innovation, and client service - all qualities that I intend to further cultivate and develop in this new and exciting role."
With the new appointment Greenwood replaces Bruce Friend. Friend left Ipsos last July to become the president of media and entertainment at Vision Critical.
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