Home  › Stats › Ad Industry Metrics › Ad Spend
nielsen-global-adview-pulse-media-q2-2012

Global Internet Ad Spending Up 7.2%

  |  October 18, 2012   |  Comments

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.

Overall growth came with substantial strides in Internet ad spending for emerging markets. The Middle East and Africa enjoyed a 30.3 percent jump in spending, while Latin America saw its spending rise by 20.6 percent. Despite an overall down quarter for ad spending, Europe also saw strides in its Internet ad spend growth with an 11.2 percent leap.

Internet ad spending growth came with a 2.7 percent jump in overall ad investments. According to Nielsen's study, overall ad spending was up in the second half of 2012. Those figures come with ad spending growth for all major sectors excluding magazines.

nielsen-global-adview-pulse-media-q2-2012

Nielsen says that magazine ad spend growth failed to gain traction in both North America and Europe. North America saw a substantial reduction in magazine ad spending with a 3.9 percent drop for the quarter, while Europe's magazine ad spending also fell with a 6.9 percent reduction for Q2. Overall, global magazine ad investments were down 1.3 percent.

Television only saw a modest increase in ad spending with 3.1 percent. While television ad spending failed to gain much traction for the quarter, it still takes the majority of advertising dollars with 61 percent of global ad investments.

The study shows that emerging markets are a growing recipient of television advertising dollars with a 30.1 percent increase in television advertising spending going to the Middle East and Africa.

Nielsen's figures show that while Internet ad spending is on the rise, it was unable to exceed last quarter's growth margins. The first quarter this year saw substantial increases for Internet ad spending with a 12.1 percent jump overall.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...