Home  › Stats › Ad Industry Metrics › Ad Spend
nielsen-global-adview-pulse-media-q2-2012

Global Internet Ad Spending Up 7.2%

  |  October 18, 2012   |  Comments

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.

Overall growth came with substantial strides in Internet ad spending for emerging markets. The Middle East and Africa enjoyed a 30.3 percent jump in spending, while Latin America saw its spending rise by 20.6 percent. Despite an overall down quarter for ad spending, Europe also saw strides in its Internet ad spend growth with an 11.2 percent leap.

Internet ad spending growth came with a 2.7 percent jump in overall ad investments. According to Nielsen's study, overall ad spending was up in the second half of 2012. Those figures come with ad spending growth for all major sectors excluding magazines.

nielsen-global-adview-pulse-media-q2-2012

Nielsen says that magazine ad spend growth failed to gain traction in both North America and Europe. North America saw a substantial reduction in magazine ad spending with a 3.9 percent drop for the quarter, while Europe's magazine ad spending also fell with a 6.9 percent reduction for Q2. Overall, global magazine ad investments were down 1.3 percent.

Television only saw a modest increase in ad spending with 3.1 percent. While television ad spending failed to gain much traction for the quarter, it still takes the majority of advertising dollars with 61 percent of global ad investments.

The study shows that emerging markets are a growing recipient of television advertising dollars with a 30.1 percent increase in television advertising spending going to the Middle East and Africa.

Nielsen's figures show that while Internet ad spending is on the rise, it was unable to exceed last quarter's growth margins. The first quarter this year saw substantial increases for Internet ad spending with a 12.1 percent jump overall.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...