Home  › Media › Video
video-ads

LinkedIn Opens Ad Space for Video Ads

  |  October 23, 2012   |  Comments

Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.

Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.

The new video ads will have the same potential reach -175 million current LinkedIn members - as the text and image-based ads that were already available to advertisers on LinkedIn's self-serve ad platform. The video ads will compete for clicks and impressions on the site just like traditional text and image ad formats, the company added.

When users click on the new ads, a 30-second video will play in the full 300x250 ad space and advertisers can direct users to their landing page or website following the conclusion of the 30-second ad.

"With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time," Will Hambly, online marketing manager at LinkedIn, wrote in a blog post.

Advertisers will have the ability to purchase video ads against pay per view and pay per click metrics, while also leveraging LinkedIn's targeting options such as job title or function, industry, geography, company size or name, age, gender and others. The company is also trying to simplify the process by integrating YouTube videos and analytics into the service.

"LinkedIn self-serve video ads work seamlessly with YouTube so you can instantly leverage your brand's existing YouTube presence and promote the same videos on LinkedIn," Hambly added. "You'll still be able to grow and capture the same YouTube stats you're used to."

Although LinkedIn doesn't have a minimum weekly, monthly or annual spend requirement, it charges advertisers a minimum of $2 per click and daily budgets can be set for as low as $10.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs