Home  › Social › Social Media
philips-pinterest-contest-image

Philips Launches #Pinyourcity Campaign

  |  October 24, 2012   |  Comments

Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwellers worldwide to explain what makes their hometowns livable and lovable.

Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwellers worldwide to explain what makes their hometowns livable and lovable.

The contest, the Philips Livable Cities Pinterest Contest, was launched at the Blogging the City event in Amsterdam earlier this month.

It asks participants to create pin boards with at least two pins and no more than ten pins with images that showcase the livable and lovable aspects of each city. Participants must also repin Philips' #pinyourcity contest image on their boards and tag #pinyourcity in the board name, as well as in pin descriptions. Boards can be submitted via Philips' Pin Your City website, or through @LivableCities on Twitter. Twitter submissions must include #pinyourcity in the tweet. @LivableCities has nearly 4600 followers.

Philips says winners have the chance to win one of 10 prizes - health and well-being packs with Philips products valued from €100 to €1,000 - and will be selected by a panel of city experts based on imagination, originality and the ability to inspire. The panel includes representatives from: Philips; CITIES; Futurespace; Polis; The Mobile City; Pop Up City; We Heart; BMW Guggenheim Lab; Fast Company; Urban Times; It's Nice That; Monocle, Atlantic Cities; The Global Urbanist; and SmartPlanet.

A source who works closely to the contest at Philips said the campaign targets urbanites that are over 18 years old, living anywhere in the world. As of last week, the campaign had about 120 entries, she added. The contest closes on November 16, and winners will be announced on December 7.

While a search for #pinyourcity on Twitter reveals a fair number of conversations about Philips' campaign, it also shows some participants are not following its detailed instructions. In other words, some entries do not have at least two pins or have not tagged #pinyourcity in their descriptions.

ClickZ's source at Philips said: "At about mid-way during the contest we will remind those who haven't included the contest image for example, or don't have a least two pins to ensure that their boards are eligible for inclusion."

The Philips #pinyourcity contest page on Pinteresthas 185 followers and 16 pins. All 16 pins come from Philips itself or one of the city experts on its panel of judges.

The Philips source added that the campaign is not focused on heavy branding, but rather positioning Philips as a company that is dedicated to the conversation, the topics, the themes and the commitment to improve livable cities around the world. Additionally the company wanted to use Pinterest as a communication platform to talk about livable cities.

Philips has a Livable Cities think tank. The Livable Cities tab on the Philips website allows users to compare the importance of certain attributes - like the importance of physical or mental health - among the populations in various cities around the globe, including New York, London and Jakarta. It also offers videos and articles on issues facing city dwellers and related Philips products.

 

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...