Home  › Media › Mobile
personal-amobee

Amobee in Ad Deal With Personal Argentina

  |  October 24, 2012   |  Comments

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers.

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Seven-year old Amobee serves global brands and publishers, as well as mobile operators including Vodafone, Sprint and O2.

Personal Argentina will use Amobee's PULSE for Publishers platform to monetize its direct and remnant mobile advertising inventory by serving relevant and contextual ads. The platform's analytics capabilities and support for innovative ad formats will enable the mobile company to offer brands more visibility into a campaign performance. As such, they will be able to make better informed decisions and ensure that their mobile ads reach the right audience, while getting enhanced ROI on their mobile spend .

The service has been live on the Amobee platform for several months in a phased rollout, according to Mark Strecker, COO of Amobee, which was acquired by SingTel in March 2012. The company provides ad serving and analytics on an SAAS basis, being paid with a share of the revenue generated.

"Mobile network operators can use our platform not just for their own mobile inventory," Strecker said. "They can provide access to smaller companies, such as application developers or websites that want access to the reach and data and billing relationships that the mobile operator has."

At the same time, Amobee provides real-time ad mediation services, taking operators' remnant inventory and passing it to automated ad exchanges for sale.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...