Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Select users have seen the new icons in place of the traditional Favorite button.
Both “Like” and “Star” appear to use the traditional star icon in the top right corner of a tweet to indicate it’s been... well, Liked, Starred, or Favorited.
Mike Isaac at AllThingsD shared some interesting insight into the Favorite feature. Apparently Twitter toyed with the idea of calling it “Thanks,” before settling on the Favorite to which we’ve become accustomed. He says they always meant to get around to testing out new names for the feature and it seems that time has come.
Favoriting tweets shares with others that a user has indicated a preference for that particular tweet, in addition to storing them in a user’s Favorites list.
Whatever you call it, favoriting a tweet is the equivalent of Liking a post on Facebook or giving an update a +1 on Google. It’s an endorsement by one user for the tweet of another.
It will be interesting to see if this eventually develops into another avenue of monetization for Twitter. They have Promoted Tweets, but this could be a step towards another social ad option, similar to Facebook’s Sponsored Stories. Or, Twitter may start displaying the number of Likes/Stars within ads, a la Google+.
As social companies try to outdo one another in the mobile advertising arena (Google and Facebook being the biggest contenders), Twitter may be considering another advertising option based on user endorsements. Perhaps to say a user “Likes” something is more attractive as an ad that to say it was a Favorite? It works for Facebook!
Obviously they are testing to see what resonates with users. The question is, why? So users can boost their own preferred tweets collection? Not likely.
Do you have a guess as to why Twitter might be tweaking the social endorsement label for tweets? Share in the comments!
This article was originally published on Search Engine Watch.
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Formerly the Lead Writer at Search Engine Watch, Miranda now edits at ClickZ. A member of the Professional Writer's Association of Canada, she has authored over 60 e-books, 300 client projects and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.
Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. In addition to her work with ClickZ, she currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.
March 19, 2014