Home  › Social › Social Media
twitter-star-icon

Twitter Tests Like and Star Buttons for Tweets

  |  October 25, 2012   |  Comments

Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for endorsing another user’s tweets be a step toward a user-generated ad format like Sponsored Stories?

Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Select users have seen the new icons in place of the traditional Favorite button.

twitter-star-icon

twitter-like-button

Both “Like” and “Star” appear to use the traditional star icon in the top right corner of a tweet to indicate it’s been... well, Liked, Starred, or Favorited.

Mike Isaac at AllThingsD shared some interesting insight into the Favorite feature. Apparently Twitter toyed with the idea of calling it “Thanks,” before settling on the Favorite to which we’ve become accustomed. He says they always meant to get around to testing out new names for the feature and it seems that time has come.

Favoriting tweets shares with others that a user has indicated a preference for that particular tweet, in addition to storing them in a user’s Favorites list.

Whatever you call it, favoriting a tweet is the equivalent of Liking a post on Facebook or giving an update a +1 on Google. It’s an endorsement by one user for the tweet of another.

It will be interesting to see if this eventually develops into another avenue of monetization for Twitter. They have Promoted Tweets, but this could be a step towards another social ad option, similar to Facebook’s Sponsored Stories. Or, Twitter may start displaying the number of Likes/Stars within ads, a la Google+.

As social companies try to outdo one another in the mobile advertising arena (Google and Facebook being the biggest contenders), Twitter may be considering another advertising option based on user endorsements. Perhaps to say a user “Likes” something is more attractive as an ad that to say it was a Favorite? It works for Facebook!

Obviously they are testing to see what resonates with users. The question is, why? So users can boost their own preferred tweets collection? Not likely.

Do you have a guess as to why Twitter might be tweaking the social endorsement label for tweets? Share in the comments!

This article was originally published on Search Engine Watch.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Miranda Miller

A member of the Professional Writer's Association of Canada, Miranda has authored more than 60 e-books, 300 client projects, and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.

Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. She currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...