Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network.
On a typical day, there are 237.9 million Google ad clicks across search and the network. The AdWords cash cow is stronger than ever, according to research from search marketing software provider WordStream.
Larry Kim and his WordStream team have put together an infographic packed with insights into the daily search marketing activity of the dominant player in the field. Despite investor disappointment, Google just raked in their largest quarterly revenue to date, reporting $14.10 billion for Q3 2012.
Google search ads have a slightly higher conversion rate, at 5.63 percent, compared to 4.68 percent for Google Display Network ads. The average cost per click is now $0.35, down 18.2 percent from the quarter before.
Which verticals contribute most to Google’s search marketing income? Finance tops the list with the highest CPC at $3.09, as well as the most conversions, with 1.39 million transactions (sales or leads) completed daily as a direct result of AdWords ads. State Farm, Geico and Quicken Loans top of the list of companies with deep pockets for AdWords campaigns.
Travel companies like Expedia, Hotels.com and Booking.com take the second spot on the list of industries that spend the most on Google AdWords. This is in spite of their earning the lowest average conversion rate on the list, at 1.45 percent.
Shopping ranks third on the list of industries spending freely on Google. A 5.23 percent click-through-rate puts them at the top of the list for that metric. The average CPC in shopping, for companies like Amazon, eBay and JC Penney, is just $0.25 on Google Search and $0.27 across the display network.
Also on the big spenders list: Jobs & Education, Internet & Telecom, Computers & Electronics, Business & Industrial, Home & Garden, Autos & Vehicles, and Beauty & Fitness.
See the full infographic for more:
This article was originally published on Search Engine Watch.
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Formerly the Lead Writer at Search Engine Watch, Miranda now edits at ClickZ. A member of the Professional Writer's Association of Canada, she has authored over 60 e-books, 300 client projects and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.
Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. In addition to her work with ClickZ, she currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.
December 12, 2013
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