Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network.
On a typical day, there are 237.9 million Google ad clicks across search and the network. The AdWords cash cow is stronger than ever, according to research from search marketing software provider WordStream.
Larry Kim and his WordStream team have put together an infographic packed with insights into the daily search marketing activity of the dominant player in the field. Despite investor disappointment, Google just raked in their largest quarterly revenue to date, reporting $14.10 billion for Q3 2012.
Google search ads have a slightly higher conversion rate, at 5.63 percent, compared to 4.68 percent for Google Display Network ads. The average cost per click is now $0.35, down 18.2 percent from the quarter before.
Which verticals contribute most to Google’s search marketing income? Finance tops the list with the highest CPC at $3.09, as well as the most conversions, with 1.39 million transactions (sales or leads) completed daily as a direct result of AdWords ads. State Farm, Geico and Quicken Loans top of the list of companies with deep pockets for AdWords campaigns.
Travel companies like Expedia, Hotels.com and Booking.com take the second spot on the list of industries that spend the most on Google AdWords. This is in spite of their earning the lowest average conversion rate on the list, at 1.45 percent.
Shopping ranks third on the list of industries spending freely on Google. A 5.23 percent click-through-rate puts them at the top of the list for that metric. The average CPC in shopping, for companies like Amazon, eBay and JC Penney, is just $0.25 on Google Search and $0.27 across the display network.
Also on the big spenders list: Jobs & Education, Internet & Telecom, Computers & Electronics, Business & Industrial, Home & Garden, Autos & Vehicles, and Beauty & Fitness.
See the full infographic for more:
This article was originally published on Search Engine Watch.
Miranda is a former Search Engine Watch Lead Writer. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.
June 20, 2013
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