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Over 9.4 Billion Online Video Ads Were Seen in September

  |  October 30, 2012   |  Comments

ComScore found that over 50 percent of the total U.S. population saw online video ads last month.

There were 9,436,158 online video ads seen in September, according to a recent comScore report.

ComScore found that over 50 percent of the total U.S. population saw online video ads last month. About 3.4 billion minutes of online videos were seen in September. The study shows that a viewer saw approximately 64 video ads over the month.

According to the firm the number one property for online ad views was Google Sites. The web-hosting service garnered over 1.7 billion video ad views. However, comScore reports that Google's service only offered 142 million minutes of viewable ads.

The BrightRoll Video Network led the pack in minutes ads were viewed. Users watched 681 million minutes of BrightRoll ads last month. The video network also garnered the highest total reach of the U.S. population. BrightRoll video ads were seen by over 43 percent of the U.S. population.

Hulu came in second in total amount of video ads seen but failed to reach much of the total population. The streaming video service's video ads were only seen by 7.5 percent of the U.S. population. Hulu did, however, lead the pack in frequency of ad views with an average viewer watching 51 ads each during September.

The top five providers of online video ads were rounded out by Liverail.com and Adap.TV. Both online advertising firms showed outreach growth from the last time comScore reported on online video advertising statistics last May.

Google Sites and BrightRoll both outpaced Hulu for the month in spite of the streaming video service coming in first last May. ComScore reported earlier this year that Hulu beat out Google Sites in video ad views by over 300 million views.

ComScore's research was part of a larger study into online video trends for September. The report said that 39 billion online videos were seen in September. ComScore says that video ads accounted for over 19 percent of those total videos.

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ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

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