AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

  |  November 2, 2012   |  Comments

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.

AKQA will be responsible for the brands' online marketing campaigns, mobile campaigns app development, content creation, and potential future partnerships. The new role means AQKA will work in tandem with the brands' current traditional marketing agencies of record.

"The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts to a new level," said Anheuser-Busch's VP of U.S. Marketing Paul Chibe.

"Our traditional marketing remains second-to-none, and our partnership with AKQA will ensure we have the world-class digital marketing to match."

Prior to AKQA's hiring, digital marketing was handled entirely by Anheuser-Busch's traditional marketing agencies of record. Budweiser was handled by Anomaly, Bud Light by Translation, and Stella Artois by Mother. With the new agreement AQKA will work in tandem with those firms to spearhead digital marketing efforts for the brands.

"We are excited about our partnership with Anheuser-Busch to invent the future of brand and customer connections," said AKQA Chairman Tom Bedecarre.

"Fueled with imagination and innovation, we look forward to collaborating with Anheuser-Busch to contribute inspirational work."

The team-up marks AKQA's second major deal this year. Last May, the firm reeled in the digital account of Verizon Wireless. The deal reportedly led to AQKA hiring 100 new employees.

AKQA was also acquired by WPP last June. The deal added to a recent string of acquisitions by WPP.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!


James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.



  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...