Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.
Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.
Kenshoo will use the funding to support ongoing annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. The financing will also help Kenshoo more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.
"Tenaya has had amazing success with such leaders as Kayak and Zappos and we're humbled to have them as partners," said Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo.
He added: "The Tenaya team shares our core values around integrity and tenacity so it was a natural cultural fit. We look forward to tapping their resources and expertise to bring even more value for our clients, employees, and shareholders."
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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
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IBM Social Analytics: The Science Behind Social Media Marketing
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