Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.
Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.
Kenshoo will use the funding to support ongoing annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. The financing will also help Kenshoo more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.
"Tenaya has had amazing success with such leaders as Kayak and Zappos and we're humbled to have them as partners," said Yoav Izhar-Prato, co-founder and chief executive officer of Kenshoo.
He added: "The Tenaya team shares our core values around integrity and tenacity so it was a natural cultural fit. We look forward to tapping their resources and expertise to bring even more value for our clients, employees, and shareholders."
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
The Marketer's Guide to Customer Loyalty
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The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014