eloqua-logo-red-rgb

Eloqua Launches AdFocus For Targeted Marketing

  |  November 7, 2012   |  Comments

Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.

Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.

According to Eloqua, Eloqua AdFocus gives marketers the ability to manage owned, earned and paid media in a single packaged application. This means companies can stop wasting time and ad dollars chasing bad leads through display advertising, Eloqua wrote in an email.

With Eloqua AdFocus, marketers will be able to create multi-channel campaigns incorporating email, web, social and display advertising in one automated process, Eloqua said.

With the Eloqua AdFocus App, marketers can include paid media in their campaigns in the form of dynamic, personalized display ads, says Eloqua Product Marketing Manager Rob Bois. Marketers can use the digital body language stored in either individual contacts or accounts to map to specific ad creative and copy to ensure display ads are individually targeted and personalized to the recipient. And this can all be done from the Campaign Canvas without writing any code or HTML.

Per Eloqua, a typical B2B buyer interacts with and is influenced by several marketing channels, which is why marketers are increasing spend across digital channels like interactive display advertising. Eloqua users can easily integrate display ads right from the Eloqua Campaign Canvas and are able to track paid channels along with owned and earned, the company said.

"Our customers use multi-channels and touchpoints to interact with prospects and display advertising is a huge channel for them but customers are finding that display is not as personalized or targeted as it could be," Bois said. "This paid channel is a logical next step for Eloqua -- we can help customers use digital body language of prospects to now serve up the most targeted display ad."

E-signature transaction company DocuSign was a beta tester.

"Today's modern marketers face the ongoing challenge of interacting with buyers using multi-touch, multi-channel campaigns," said Eloqua CTO Steve Woods in a statement. "Eloqua AdFocus is a crucial next step for the industry, creating a cohesive way to add the paid media channel, all in a single platform. Marketers can now more effectively manage the paid channel within their marketing mix."

Eloqua AdFocus was revealed during Eloqua's annual user conference, Eloqua Experience, which is being held in Orlando from November 6 to 8.

Eloqua's customers include AON, Dow Jones, ADP, Fidelity, Polycom and National Instruments.

Eloqua AdFocus will be available with Eloqua's Winter '13 release in the fourth quarter of 2012.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...