eloqua-logo-red-rgb

Eloqua Launches AdFocus For Targeted Marketing

  |  November 7, 2012   |  Comments

Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.

Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.

According to Eloqua, Eloqua AdFocus gives marketers the ability to manage owned, earned and paid media in a single packaged application. This means companies can stop wasting time and ad dollars chasing bad leads through display advertising, Eloqua wrote in an email.

With Eloqua AdFocus, marketers will be able to create multi-channel campaigns incorporating email, web, social and display advertising in one automated process, Eloqua said.

With the Eloqua AdFocus App, marketers can include paid media in their campaigns in the form of dynamic, personalized display ads, says Eloqua Product Marketing Manager Rob Bois. Marketers can use the digital body language stored in either individual contacts or accounts to map to specific ad creative and copy to ensure display ads are individually targeted and personalized to the recipient. And this can all be done from the Campaign Canvas without writing any code or HTML.

Per Eloqua, a typical B2B buyer interacts with and is influenced by several marketing channels, which is why marketers are increasing spend across digital channels like interactive display advertising. Eloqua users can easily integrate display ads right from the Eloqua Campaign Canvas and are able to track paid channels along with owned and earned, the company said.

"Our customers use multi-channels and touchpoints to interact with prospects and display advertising is a huge channel for them but customers are finding that display is not as personalized or targeted as it could be," Bois said. "This paid channel is a logical next step for Eloqua -- we can help customers use digital body language of prospects to now serve up the most targeted display ad."

E-signature transaction company DocuSign was a beta tester.

"Today's modern marketers face the ongoing challenge of interacting with buyers using multi-touch, multi-channel campaigns," said Eloqua CTO Steve Woods in a statement. "Eloqua AdFocus is a crucial next step for the industry, creating a cohesive way to add the paid media channel, all in a single platform. Marketers can now more effectively manage the paid channel within their marketing mix."

Eloqua AdFocus was revealed during Eloqua's annual user conference, Eloqua Experience, which is being held in Orlando from November 6 to 8.

Eloqua's customers include AON, Dow Jones, ADP, Fidelity, Polycom and National Instruments.

Eloqua AdFocus will be available with Eloqua's Winter '13 release in the fourth quarter of 2012.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs