Home  › Social › Social Media
pinterest-alt

Pinterest Secret Boards Let Users Collaborate in Private

  |  November 13, 2012   |  Comments

Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others.

Pinterest has introduced secret boards, a place where users can put things that they don't necessarily want to share with others.

To create a secret board, users can scroll down to the bottom of their profiles and click Create a Secret board. Alternatively, they can click Add+ at the top right-hand toolbar and select create a board, then turn the Secret button to on. Each user can create up to three boards.

The company said its secret boards would be ideal for things like a surprise party, gift ideas that users don't want others to know about, or items such as planning for a new baby, for example. But the new feature should also be of interest to marketers, according to Jason Miles, a Pinterest user, consultant and co-author with Karen Lacey of "Pinterest Power," a book that tells companies how to use the new platform for their marketing efforts.

"This is a feature we've been hoping for for a long time," Miles said. He and his wife Cinnamon Miles are co-founders of Liberty Jane clothing, a creator of custom patterned outfits that relies heavily on Pinterest for its marketing and customer acquisition efforts. Cinnamon gives customers an inside look at design ideas she is developing via Pinterest, something she doesn't do over other social media platforms, according to Miles.

Miles said Liberty Jane Clothing sees the most potential in the ability for companies to collaborate with different team members using the secret board feature. "Pinterest has been trying to figure out ways to add value and keep people on the site. It is already working as a collaborative tool, now you can do this in private. This makes a lot of sense. It's an amazing product and they just made it better." Another potential use for the secret boards would be for companies to prepare a product-related board in private and then launch it as a public board, he said.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...