Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years?
Mobile is the fastest growing, and most widely adopted media channel of all time. But it hasn't always been perceived that way by agency suits, brand experts, and mass-media marketers. Just as brands were getting into a groove with digital, cellphones went from talk and text to pinch, snap, flick, and zoom. If the Internet revolutionized communications and media, mobile is fulfilling that promise by putting these tools and features into the hands of billions.
Today, mobile is so much more than a device or technology that makes this experience possible. It is a concept, a growing framework of always-connected things. Mobile increasingly drives changes in user experience and interfaces across the digital realm. While the industry at large pays lip service to the opportunities that mobile brings to the game, the channel remains woefully neglected and underserved.
Before the rise of smartphones, mobile marketing and advertising was way out on the fringes. That also holds true for the men and women who embraced mobile early. These trailblazers didn't just cop out and check the box on mobile under their emerging or experimental budgets; they pushed toward mobility while most held back.
Here at ClickZ, we wonder where these Mobile Trailblazers are today. Was it worth the struggle? After going against the grain for so many years, are they finally beginning to see the world they always imagined? These are their stories about all things mobile.
Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy
The first in a series on the trailblazers who pushed toward mobility when most held back.
Trail image on home page via Shutterstock.
* The Mobile Trailblazers Series comes hot-on-the-heels of a new report published today by ClickZ and Google Analytics on Mobile Measurement and Apps in 2013. Download a PDF of full report.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at firstname.lastname@example.org.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT