Home  › Media › Mobile
reward-store

Coupons Drive Mobile Holiday Shopping, SessionM Says

  |  November 14, 2012   |  Comments

SessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media features.

achievement-screenSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media features including content sharing, linking to Facebook, Twitter check-ins, and social polls.

This week, SessionM released the results of a survey of 5,000 consumers registered for its mPOINTS program, which rewards them for using apps. It found increased intention to use the mobile channel for holiday shopping, and strong interest in coupons.

Not surprisingly, SessionM found that the majority of its users planned to use their mobile phones to research or purchase holiday gifts.

The survey found that 80 percent of mPOINTS users would use their phones to research or buy holiday gifts, with three out of four saying they would use them more than last year. Forty-two percent planned to use mobile coupons and rewards for their holiday giving, and 60 percent said that having a mobile coupon or reward would make them more likely to purchase a gift using their phones.

This was the first year SessionM did this survey, so comparable stats for last year are not available.

Certainly, this group has a higher propensity to use mobile for shopping and everything else. Said SessionM CEO Lars Albright, "We're reaching the hand-raisers, the super-audience, people who like to engage in content. We found that this group has a high likelihood of seeing the phone as an important part of the shopping experience this holiday season."

Simplicity seemed to be at least in part at play in mobile gifting, with 84 percent of survey respondents considering redeeming their mPOINTS for gifts, especially electronic gift cards.

reward-storeIn the mPOINTS loyalty program, users get rewarded for doing different activities within an app. For example, they can accrue 50 points for opening an app three times in a day, 25 points for watching a video, or 50 points for sharing the app within their social networks. They can redeem the points for gift cards and other offers or donate points to charity.

SessionM ads let users accrue additional points in a branded mobile environment. In a promotion for Adidas, for example, after users reached a points milestone through checking in, tweeting, etc., they saw a message inviting them to play an Adidas-branded game for more points. Finishing the game, they could go to the reward store and collect rewards from Adidas or other merchants.

Advertisers pay SessionM on a cost-per-engagement basis. SessionM and its publishers subsidize the rewards. The company says that SessionM users complete two times more sessions per month than the average user.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...