Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts.
In a further indication that Pinterest is courting brands, the company announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts.
In doing so, companies agree to a new set of terms of business that Pinterest has now established. Until now, users were technically limited to "personal, non-commercial use" of the online bulletin board.
Signing up as a business will also give companies access to new features designed to make it easier for them to share their content with other Pinterest users. "We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites," said Pinterest Product Manager Cat Lee in a blog post today, indicating that the new business accounts would be suitable for publications, designers, bloggers, retailers, online merchants, non-profit organizations, or local businesses.
A verification badge will help people more easily locate businesses, for example. Companies can also integrate the Pin It and Follow buttons, as well as the Profile or Board widgets, making it easier for users to save and pass along the content from corporate accounts. Businesses will also receive updates on future products and services designed to help them better understand their audience.
Companies who go to sign up for an account will also find case studies on companies such as Etsy, Organized Interiors, and Petplan Insurance, all of whom are actively using Pinterest to promote themselves. They will also find information on how to adhere to Pinterest logos, trademark, and marketing guidelines.
Large brands including Nordstrom, Whole Foods, Anthropologie, Real Simple, and Amazon also have an active presence on the online bulletin board.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT