Home  › Social › Social Commerce
facebook-gifts-event

Facebook Gifts Unveils New Retail Partners

  |  November 16, 2012   |  Comments

At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.

facebook-cupcakesAt an event shrouded in secrecy, Facebook last night unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app, available as a trial to selected users since its launch in October, is now available to all Facebook users in the U.S. and Canada.

Among the new participants in the e-commerce platform are Brookstone, babyGap, L'Occitane, Lindt, Dean & DeLuca, Mondavi, Chandon, Fab, ProFlowers, Random House, Inc., and NARS cosmetics. It also added online subscription services Hulu Plus, Pandora, and Rdio as gift choices and said that 11 non-profit organizations including Girls Inc. are participating, allowing users to contribute to charity as a gift to someone.

"Nowhere do people go more to share life's moments than to Facebook," said Lee Linden, head of commerce at Facebook at the event, held at the iconic FAO Schwarz toy store on New York's Fifth Avenue. Linden is also founder of Karma, the gifting startup that the social media giant purchased in May to drive its new e-commerce efforts,

"Sending a gift is as easy as attaching a photo," he added. The new app lets users choose and then send a gift to any Facebook friend by attaching and sending it with an e-card, asking the gift recipient to fill in the shipping information. Facebook also gives the undecided giver gift recommendations based on that friend's age, sex, and stated likes.

Facebook kept the details of yesterday's event unusually close to its chest, with even participating retailers having no idea what the evening held in store. "We were just told to show up," said Bradford Shellhammer, co-founder and chief creative officer at Fab, a hip e-commerce design startup invited to participate in Facebook Gifts. "Facebook loves us. We look for cool stuff to sell to people," Shellhammer said, who noted that since its founding little over a year ago, Fab has garnered nine million online members.

Upscale food purveyor Dean & DeLuca, which will be selling gift baskets and more on Facebook Gifts, is expecting to introduce a largely younger crowd to its products via its presence on the new platform. "It's about remaining vibrant and encouraging people to broaden their tastes," Malissa Nelson, e-commerce director at Dean & DeLuca told ClickZ.

Jeff Petrosillo, senior e-commerce manager at L'Occitane, which sells beauty products from the Provence, said the company has about 550,000 followers on Facebook and is thrilled at the potential for those followers to share its products with their friends.

Image on home page of Bradford Shellhammer, co-founder and chief creative officer at Fab.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...