Home  › Stats › Audience/Traffic
online-video

Consumers Watched 11 Billion Online Video Ads in October

  |  November 19, 2012   |  Comments

A new study from comScore finds that consumers watched 11 billion online video ads in October.

A new study from comScore finds that consumers watched 11 billion online video ads in October.

According to the study, 183 million U.S. Internet users watched web-based videos in October. ComScore says that those viewers saw over 37 billion online content videos for the month.

Over 88 percent of web users watched at least one online video last month. The average online video was just over six minutes in length. While the average online video ad watched by web users was just under half a minute long.

Video ads made up over 22 percent of online video seen. Online video ads also made up 1.6 percent of the total minutes of web video seen by consumers.

The BrightRoll Video Network ranked number one in video ad properties seen last month. Over 1.8 billion BrightRoll video ads were seen in October. Viewers watched a total of 897 million BrightRoll video ads for the month.

Google Sites came in second for video ads seen in October. Over 1.7 billion Google Sites video ads were seen last month. Google Sites also got viewers to watch 140 million minutes of ads for the month.

While both BrightRoll and Google reached a lot of views, it was Hulu that reached the highest frequency of its viewership. Over 58 percent of Hulu users watched ads in October. Hulu also came in third for total video ads viewed with over 1.5 billion ads seen by its users.

ComScore's study is part of a monthly research project that reviews online video trends for a given month. Last September, the firm's study found that over 9.4 billion online video ads were seen for the month.

In September, Google Sites also beat out BrightRoll for most video ads seen. Google Sites garnered 1.7 billion video ads for the month.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...