Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking.
Twitter has updated its mobile app for iOS and Android, improving the search and discovery functions.
Announcing the updates in a blog post, Twitter's engineering manager of Search and Relevance Daniel Loreto said users can now preview article summaries and photos in both Search and Discover without having to access the stories.
The update brings improved search features to the app and on the web, and shows photo and video results at the top of search results. This includes new tailored ranking, highlighting a specific tweet by showing users who favorited or retweeted it.
The update also means that users will see tweets in Discover with links to news and photos rather than the former story previews, which were not interactive.
"We want Discover to be the place where you find the best of that content relevant to you, even if you don't necessarily know everyone involved," Loreto said. "For this new release, we've completely redone the backend and user interface to take advantage of Twitter cards."
The rather pointless "Twitter cards" allows users to attach "media experiences" to tweets that link to content.
"Supporting Twitter cards on the backend means we can more directly improve the user experience in our native apps," Loreto added. "You'll see content from cards partners display as previews in the stream, so that you'll get headlines and publication names for story summaries and photo previews rather than shortened URLs."
Twitter said that this means fewer mouse clicks or touchscreen taps, fewer screen views, and more content, faster.
Twitter's updated app is available now from the iOS and Android app stores.
This article was originally published on Search Engine Watch.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Lee joined as a reporter on The INQUIRER in April 2012.
Prior to working at The INQUIRER, Lee was sponsored by the NCTJ to do a multimedia journalism course in London. After completing placements at local magazines and newspapers in both print and online he wrote for an online gaming news website, and it was here where his love for technology grew.
Lee's main coverage areas include processors, internet security, PCs, laptops and tablet news and reviews.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT