Home  › Social › Social Media
twitter-bird-new-june2012

Twitter Tweaks Search Features in App Update

  |  November 19, 2012   |  Comments

Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking.

twitter-bird-new-june2012Twitter has updated its mobile app for iOS and Android, improving the search and discovery functions.

Announcing the updates in a blog post, Twitter's engineering manager of Search and Relevance Daniel Loreto said users can now preview article summaries and photos in both Search and Discover without having to access the stories.

The update brings improved search features to the app and on the web, and shows photo and video results at the top of search results. This includes new tailored ranking, highlighting a specific tweet by showing users who favorited or retweeted it.

The update also means that users will see tweets in Discover with links to news and photos rather than the former story previews, which were not interactive.

"We want Discover to be the place where you find the best of that content relevant to you, even if you don't necessarily know everyone involved," Loreto said. "For this new release, we've completely redone the backend and user interface to take advantage of Twitter cards."

The rather pointless "Twitter cards" allows users to attach "media experiences" to tweets that link to content.

"Supporting Twitter cards on the backend means we can more directly improve the user experience in our native apps," Loreto added. "You'll see content from cards partners display as previews in the stream, so that you'll get headlines and publication names for story summaries and photo previews rather than shortened URLs."

Twitter said that this means fewer mouse clicks or touchscreen taps, fewer screen views, and more content, faster.

Twitter's updated app is available now from the iOS and Android app stores.

This article was originally published on Search Engine Watch.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lee Bell

Lee joined as a reporter on The INQUIRER in April 2012.

Prior to working at The INQUIRER, Lee was sponsored by the NCTJ to do a multimedia journalism course in London. After completing placements at local magazines and newspapers in both print and online he wrote for an online gaming news website, and it was here where his love for technology grew.

Lee's main coverage areas include processors, internet security, PCs, laptops and tablet news and reviews.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...