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SapientNitro Hires Former BBDO CEO

  |  November 20, 2012   |  Comments

SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe.

SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe.

Hall comes to SapientNitro from BBDO Atlanta where he was CEO for over 14 years. Under his leadership, the BBDO Worldwide Network built strong relationships with clients such as AT&T, Capital One, and ING. Before BBDO, Hall was at JWT for 12 years. 

In his new role, Hall will lead SapientNitro's Atlanta and Miami offices where he will be responsible for strategic oversight and the direction of the business. He will also serve on the agency's North American leadership team.

Hall said: "I am thrilled to join SapientNitro at a time when connecting with consumers requires a different kind of agency partner. Clients need a partner built to solve the challenges of today and tomorrow. They also need an agency that can help them better understand and engage consumers in a digital, borderless world. I'm excited to join SapientNitro and help write the rules for the next generation of marketing".

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Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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