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AOL Appoints Head of Agency and Industry Relations

  |  November 21, 2012   |  Comments

AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies.

AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL's largest advertising customers, the holding companies and advertising agencies. He will also lead AOL's Digital Content NewFront.

In his new role, Bamberger will be responsible for advancing AOL's advertising partnership efforts, building creative solutions across platforms, and identifying new revenue opportunities for agencies and their clients.

Reporting to AOL senior vice president Jim Norton, he will drive the company's industry relationships with the 3A's; the Interactive Advertising Bureau (IAB), the American Advertising Federation (AAF), and the Association of National Advertisers (ANA).

Bamberger joins the AOL team from MEC where he was president of digital in North America. He led MEC's digital practice and was responsible for the agency's offerings across digital, social, search, mobile and emerging platforms.

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Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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