AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies.
AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL's largest advertising customers, the holding companies and advertising agencies. He will also lead AOL's Digital Content NewFront.
In his new role, Bamberger will be responsible for advancing AOL's advertising partnership efforts, building creative solutions across platforms, and identifying new revenue opportunities for agencies and their clients.
Reporting to AOL senior vice president Jim Norton, he will drive the company's industry relationships with the 3A's; the Interactive Advertising Bureau (IAB), the American Advertising Federation (AAF), and the Association of National Advertisers (ANA).
Bamberger joins the AOL team from MEC where he was president of digital in North America. He led MEC's digital practice and was responsible for the agency's offerings across digital, social, search, mobile and emerging platforms.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT